Selera Pedas

Selera Pedas

(Scope of Work)

Starting January 2019, we manage PT. ABC President Indonesia - Mi ABC Selera Pedas digital assets (Instagram & Facebook), create digital contents (photos and videos) and conduct digital campaign to increase their awareness and engagement on digital platform. The main idea of the competition is a photo competition. It is Instagram based competition. The participants must submit a photo with Mi ABC Selera Pedas product and tell an interesting story. The KPI is 700 participants during 3 months campaign. The result was overwhelming 1.394 submissions and more than 1 million reach on digital.

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